Alfa Romeo Customer Satisfaction
For many years, one of Alfa Romeo’s biggest problems as far as the UK was concerned was the dismal experience customers had with dealerships. According to a recent survey, Alfa’s efforts to reverse that trend are paying off.
The Italian company has achieved the greatest improvement of all manufacturers in the Auto Express Driver Power survey, jumping eleven places from its 2007 ranking. 96% of Alfa Romeo owners among the 32,000 people questioned said they would buy another model from the same company once they’ve finished with the one they have now.
“We have made a bold commitment to dramatically improve the driving and dealer experience for our customers,” says Alfa Romeo UK’s Managing Director Christopher Nicoll. “Many elements of the plan are already in place and it’s clear that they are having a positive impact on our customers. We are working to continue this upward trend. It’s what our customers deserve.”