Value, Quality, Innovation, Targeted, Captive Audience, Cost Effective are all describers of The RAAS Magazine… Temecula & Murrieta’s (locally owned) Entertainment, Resource and Savings Guide.
The RAAS Magazine (distributed monthly, direct-to-consumer) is a unique advertising solution that meets the needs of Temecula & Murrieta’s business owners by offering a very effective way to replace or supplement high-cost traditional marketing channels that are unable to reach the actual target audience directly.
All Marketing is great in our eyes if it can be afforded but in today’s economy the business owner must be extra smart in regards to how they are going to spend their advertising dollars. With so many marketing options available (i.e., Billboards, TV Ads, Radio Spots, Print Media, News Papers, Magazines, Postcards, Brochures, Websites, Flyers, Spinners, Signage, Auto Magnets & Paint, Before Movie Ads, etc.) …the ROI (Return on Investment) must be a factor in the decision making process!
Before allocating any monies to a particular marketing strategy the following question must be answered by the local business owner… who are we trying to reach? Which could also be said this way… who is are target audience?
If your target audience is movie goers… a before the movie ad campaign should be in the works. If your target audience is women between the ages of 40 & 60 that use a credit card, you might want to consider a mailing campaign or sending a post card out - after first purchasing the statistical specific, custom mailing list. If your target audience watches TV or listens to the Radio you may want to consider a Television and/or Radio Advertising Campaign - you must of course first have the budget to do so. If your target audience reads the paper, you may want to allocate some advertising dollars in that direction.
Research shows us that on a local level for just about every business the primary target audience is the local resident; the distant secondary target audience is the visitor to the community. So when spending advertising dollars, to get the largest (ROI) return on investment the local business owner should be marketing directly to the local resident.
All things being considered, in the cities of Temecula & Murrieta or any other local community for that matter… if a local business owner allocated… $2,000 per month on Radio Ads, $500 per month on a yellow page ad, $4,000 per month on TV/Cable Ads, $1,500 per month on a billboard, $1,000 per month on online advertising, $2,400 per month in the newspaper, and let’s say $1,000 on before movie ads… the local business owner would have just spent: $12,400.00 without any guarantee that the target audience views the ad.
A guaranteed option for the local business owner would be to send 30,000 postcards, to 30,000 homes at an approx. rate of $.40 per postcard (discounted price includes: printing & mail) …for an approx. total of $12,000 …this would deliver the advertisers, ad direct-to-consumer and guarantee the advertiser that the consumer would get the ad.
Although all of these advertising options can help in the branding process, they are very costly and the majority of local businesses do not have this large of a monthly-marketing budget. Which is why across the nation, companies like The RAAS Magazine are helping the local business owner by providing a direct-to-consumer advertising option at a very low, cost-effective price!
The smart advertisers, advertising agencies, and local businesses are committing advertising dollars to the direct-to-consumer local ad books. (i.e., The RAAS Magazine, in Temecula & Murrieta, California) On a monthly basis, for a very small fee (approx: $500.00 per month for a full page/4-color ad) the advertiser’s ad is delivered direct-to-consumer via the USPS, in a conveniently sized, high-gloss-color formatted magazine.
The Temecula & Murrieta area RAAS Magazine (The RAAS) is guaranteed to reach over 25,000 residents each month. They print over 30,000 copies of each issue; others are distributed to high-traffic local-locations or mailed to targeted businesses within the area. Distribution for The RAAS and other ad books across the country is normally determined by the size of the coverage area and the amount of households with high income families.
The overwhelming benefits to advertising within a locally-respected monthly direct-to-consumer publication begin with full color advertising at a cost-effective price and end with the (ROI) return on investment. Other obvious benefits include a long shelf life (for those publications that promote quality), local awareness, brand-identity, diverse advertisers, wide availability, direct-to-target-audience guarantee and online benefits (if available through the publication).
So, local business owners your choices are… spend approx. $10,000 mailing postcards to reach your target audience… spend approx. $10,000 through a variety of marketing channels to try to reach your target audience or spend approx. $500 by advertising in The RAAS Magazine (or a quality driven, local direct-to-consumer publication like it in your area) and reach your target audience.
The choice is simple… if you have the money to burn do them all and hope that you get a return on your investment. If you don’t have the money to burn… advertising in the local direct-to-consumer publication in your area is a great way to reach your target audience and to stay in front of your target audience on a monthly basis using a very cost-effective method.
If there is more than one publication (magazine style/ad book) in your area and one is locally owned and the others are not - if the local publication is quality driven; go local and help the local economy!
In plain view on every page of theRAAS.com is the following quote by Patricia Fripp… “It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”
